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Would you believe a 6% response rate for FHA Streamline?

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FHA Drop produced 6% response rate at 250K pieces.

Are you looking for the best Direct Mail Costs? 

We have a client that drops a lot of FHA mail and we’ve been consistent with 1.5% – 2% with Credit Data, Black and White letter with variable data and proposed payment chart, and 70 pound paper Z Fold Snap Pack.

Last month we upgraded to a hand written envelope and added color to the letter, but only on a sub content- quick read section and then personalized the letter by having the Director of Sales sign each letter with laser copier. This is ALL it took to get the response from 2% on the high side to 6% after the first month!!! I’m sure you’re thinking this had to cost 3 times more for handwriting each address on each envelope, but it didn’t! NOT EVEN CLOSE.

The additional cost for handwritten addressing is only $0.10 on top of  your standard printing costs.

 

You could actually do a handwritten mailer for less than $0.50 if you re mailed data on hand, standard postage, and snap pack. 

 

Visit: http://AllianceDirectMedia.com Today or call (888) 410-5130


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